CREATIVEINTELLIGENCE.
We develop Creative Intelligence for film, television and entertainment.
Our intelligence powers an AI-native production system built to create, direct and produce films and series.

WE’VE BUILT OUR OWN FILMMAKING INTELLIGENCE.
Meet DAVE.
Developed by BAI-LEY, DAVE works with scripts, characters, locations, production assets and creative direction.
It authors Film Code, our structured filmmaking language, connecting creative decisions directly to production.
Film Code describes the film itself: what the audience sees, what happens, what is heard and how the shots work together.

FROM FILM CODE TO FILM.
Creative direction enters the intelligence.
DAVE authors Film Code and resolves the production assets and instructions required to execute it.
GODBOX connects that work to generative production, review and editorial.
Through BAI-LEY PLAY, filmmakers direct, generate, review and revise scenes using the language of filmmaking.
One connected production environment, developed by BAI-LEY.
One production. Many possibilities.
DRAG TO ROTATE ↔MADE WITH BAI-LEY.
A selection of film and television work from the studio.
A selection of film and television work from the studio.

CREATIVE INTELLIGENCE ACROSS AI.
BAI-LEY also develops intelligent applications and interactive experiences within major AI ecosystems, including ChatGPT.
Our work brings conversational intelligence, original software and media experiences into the platforms people already use.
We develop the intelligence, design the experience and build the application.
BUILT BY FILMMAKERS. DEVELOPED FOR PRODUCTION.
Founded by filmmaker and AI systems architect Asa Bailey.
Our work spans feature films, television, virtual production, generative AI and original software development.
With operations in the UK and Canada, and production facilities at the John Hopkins Regina Soundstage.
